Because We Know What Women Want
We ‘determine’ to create product value with ‘modern innovation’ to strengthen consumer confidence for better daily life. We also ‘place an importance upon’ business operation with growth and ‘sustainable profitability’.
Explore Our Strategy
WHO WE ARE
SABINA AT A GLANCE
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LEADING
Thai Women Lingerie Manufacturer
Thai Women Lingerie Manufacturer
#1
Thai Lingerie Brand in Term of Revenue
Manufacturing Capacity Of
12 MM UNITS
with ability to manufacture complex product that required high skilled labor
STRONG DISTRIBUTION NATIONWIDE WITH PRODUCTS SOLD ACROSS
487 POS 89 SHOPS
in leading department stores and discount stores togetherwith sales channels in TV and online channels
2024 Performance
Revenue
+%
YoY
3,586.94 THB mn
In 2024, despite the overall sales growth rate being only 4%, sales of the Sabina brand—excluding the OEM business—still managed to grow by 6%.
Net Profit
+%
YoY
464.37 THB mn
At year-end, Sabina achieved an NPM of 12.9%, which was close to the projected 13%. However, Q4 NPM appeared lower due to increased marketing expenses associated with the Forever Young campaign, which continued from the end of Q3.
Roa
%
Roe
%
