SABINA AT GLANCE
Leading
Thai women
Underwear
Manufacturer
#1
Thai Lingerie Brand
In Term of Revenue
Strong distribution nationwide with products sold across
~ 497 POS
~ 83 SHOPS
in leading department stores and discount stores together with
sales channels in TV and online channels
Manufacturing
Capacity of
~ 12 mm units
with ability to manufacture
complex products that required
high skilled labor
FROM OEM MANUFACTURER TO BRAND DEVELOPER
YEAR 2003
- BRAND 10%
- OEM 90%
YEAR 2021
- BRAND 89%
- OEM 11%
At the same time, the company has adjusted its business goals since 2007 by keep reducing the proportion of OEM products sales and proportion of Sabina brand sales in the country. Until the last year 2021, the proportion of OEM products sales is 11% and the proportion of Sabina brand sales is 89% of the total income according to the consolidated financial statements but the company still hold the maintaining proportion of OEM products policy to be in the level of not more than 10 - 20 percent of the production capacity.
OUR BRANDS
Growth Strategy in 2022 - 2024
KEY DRIVERS
KEY FIGURES Q1 2022
THB 724 Million
THB 102 Million
THB 353 Million
