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Message from Chairman

Message from Chairman

Year 2023 was one of the years of change in which our corporation alter some of its operation to be back to its normal stage.

Mr. Viroj Thanalongkorn
Chairman of the Board of Directors

Year 2023 was one of the years of change in which our corporation alter some of its operation to be back to its normal stage. Our goal in the year 2023 was to create the highest sales ever, compared to the year 2019. We still prioritize on sales channels development to minimize waste products and increase both efficiency and effectiveness in every step of our business operations. Our aim is to establish a proper plan for our system in every working unit to be aligned with the market strategy we planned. We would like to achieve our five company goals, which we achieved the new highest revenue ever for Sabina. The total revenue in 2023 grow by 8.3% or 264.7 million baht compared to 2022, with a total revenue of 3,450.4 million baht. The net profit generated in 2023 was the highest ever achieved reaching 13.4% or a net profit 462.5 million baht. This is considered the highest profit record that the company has ever achieved and a good omen for the company’s rapid growth in the following year.

Based on the company’s performance, the Board of Directors passed a resolution to pay a dividend of 1.33 baht per share. However, since the Board has already passed a resolution to pay an interim dividend of 0.66 baht per share, it should be proposed to the Annual General Meeting of Shareholders on April 25th, 2024, to approve the payment of an additional dividend of 0.67 baht per share, with the payment date set for May 17th, 2024.

The main business concept of the year 2024 still prioritizes on Sabina’s brand DNA as follows:

Sustainability
Sustainability: creating green products with sustainable materials which are environmentally friendly and achievable 10% within the year 2025
Better Life
being one of the contributors to the project ‘New LifeBra Cycle’, with the main concept of converting used bras into clean energy to minimize the global waste along with conducting activities that benefits the society, such as sewing special bras for breast cancer victims and simulator pad, which educate women about checking for breast cancer by themselves
New Innovation
prioritizes on modern technologies in terms of designing and manufacturing products which will serve every targeted market in order to improve the quality of life for our customers
We are still on the same track of focusing on growth of every channel with the minimum of 10%. Our prioritizations are goods that are beyond ordinary bras and increase our products to serve every targeted market in order to comply with the company’s visions of:
“We determine to create product value with modern innovation' to strengthen consumer confidence for better daily life, prioritizing business growth and sustainable profits”

In the first quarter of the year 2023, Sabina has been occupying Sabina’s distributors businesses in the Philippines. It was the appropriate time for business growth and Sabina also won three awards from IAA: CEO Awards, Best CFO Awards, Best IR Awards; and one award from SET: Best Sustainability Awards 2023. The Best Sustainability Awards 2023 were given to companies with sustainable business performance and business operations. In other words, our company has been considerate about all possible impacts on stakeholders, achieving economic growth, along with contributing good impacts on society and environment as a good example for other registered companies and institutions.

On behalf of the board of directors, executives, and employees, we would like to promise to operate our business with proper business practices in order to drive our business to the destination we expected. Our company would like to show appreciation to our customers, business partners, and stakeholders for trusting our company. We will continue with our goal of being a regional brand to be number 1 Thai’s brand.