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Message from Chairman

Message from Chairman

In the year 2024, although the growth in sales was limited due to the slowdown in consumer purchasing power, SABINA was still able to maintain growth in key sales channels, including both retail channels and non-store retailing (NSR) channels.

Mr. Viroj Thanalongkorn
Chairman of the Board of Directors

In the year 2024, although the growth in sales was limited due to the slowdown in consumer purchasing power, SABINA was still able to maintain growth in key sales channels, including both retail channels and non-store retailing (NSR) channels. The company continued to focus on developing and improving all sales channels by reducing waste and increasing efficiency and effectiveness in all business operations. The key focus was on systematic planning in all departments to align with the marketing plan, aiming to achieve the five main missions of the organization. We managed to achieve the targets as planned, with total revenue for the year 2024 growing by 4.0% or 136.5 million THB compared to 2023, resulting in total revenue of 3,586.9 million THB. Additionally, we achieved a net profit for the year 2024 of 12.9%, amounting to a net profit of 464.4 million THB.

Based on the company’s performance, the Board of Directors passed a resolution to pay a dividend of 1.34 baht per share. However, since the Board has already passed a resolution to pay an interim dividend of 0.69 baht per share, it should be proposed to the Annual General Meeting of Shareholders on April 24, 2025, to approve the payment of an additional dividend of 0.65 baht per share, with the payment date set for May 20, 2025.

The main business concept of the year 2024 still prioritizes on Sabina’s brand DNA as follows:

Sustainability
creating green products with sustainable materials which are environmentally friendly and achievable 10% within the year 2025.
Better Life
being one of the contributors to the project ‘New Life Bra Cycle’, with the main concept of converting used bras into clean energy to minimize the global waste along with conducting activities that benefits the society, such as sewing special bras for breast cancer victims and simulator pad, which educate women about checking for breast cancer by themselves.
New Innovation
prioritizes on modern technologies in terms of designing and manufacturing products which will serve every targeted market in order to improve the quality of life for our customers.
The company also emphasizes personnel development by instilling a positive attitude towards work to reduce conflicts in differing opinions, respect opinions, accept and understand each other better to create a good relationship in working together. The company has established a "4 GOOD" corporate culture, summarized to be easy to remember and understand with four letters: P A R T, which means:
Positive Thinking
(Good at positive thinking)
Accountability
(Good at being responsible)
Respect
(Good at respecting each other)
Team-Work
(Good at working as a team)

Throughout the year 2024, SABINA received three major awards from the Association of Investment Analysts: the Best CEO Awards, Best CFO Awards, and Best IR Awards. Another achievement this year was winning the Highly Commended Sustainability Award 2024. Additionally, SABINA was awarded the “SET ESG Ratings” at the “AAA” level by the Stock Exchange of Thailand. This recognition is a proud achievement as it is awarded to listed companies that excel in sustainable business operations, have good corporate governance, consider all stakeholders, and achieve economic growth while contributing positively to society and the environment.

On behalf of the board of directors, executives, and employees, we would like to promise to operate our business with proper business practices in order to drive our business to the destination we expected. Our company would like to show appreciation to our customers, business partners, and stakeholders for trusting our company. We will continue with our goal of being a regional brand to be number 1 Thai’s brand.