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Message from Chairman

Message from Chairman

In 2025, the economic environment continued to face challenges stemming from the gradual recovery of consumer purchasing power, together with external factors marked by uncertainty, including natural disasters, localized unrest in certain areas of the country, and political volatility. These factors collectively influenced the overall business operating climate.

Mr. Viroj Thanalongkorn
Chairman of the Board of Directors

In 2025, the economic environment continued to face challenges stemming from the gradual recovery of consumer purchasing power, together with external factors marked by uncertainty, including natural disasters, localized unrest in certain areas of the country, and political volatility. These factors collectively influenced the overall business operating climate.

Amid these circumstances, Sabina Public Company Limited remained committed to exercising prudent and disciplined business management. The Company placed strong emphasis on maintaining its profitability at a level comparable to the previous year, despite the limitations on sales growth caused by the continued softening of consumer purchasing power. Nevertheless, the Company was able to sustain sales performance in its key distribution the Retail channels and Non‑Store Retailing (NSR) channels which experienced only a modest contraction. At the same time, the Original Equipment Manufacturer (OEM) segment recorded a significantly higher growth rate during the year. These factors collectively enabled the Company’s overall operating performance to remain aligned with the targets and projections established.

The Company continues to place strong emphasis on the development and enhancement of all business channels, guided by the principles of Lean Management and continuous efficiency improvement across all processes. Systematic planning is prioritized in every department to ensure alignment with the Company’s strategic and marketing plans. These efforts are aimed at driving the achievement of the organization’s five core missions in accordance with the established targets.

Based on the Company’s operating results for 2025, total revenue amounted to 3,338.88 million baht, representing a decrease of –6.92% from the previous year. The Company recorded a net profit of 410.76 million baht, equivalent to a net profit margin of 12.30%. These results reflect the Company’s effective cost management and ability to maintain financial stability, despite the challenging economic conditions.

Based on the Company’s operating results, the Board of Directors passed a resolution to declare a dividend payment for the fiscal year 2025 at the rate of 1.18 baht per share. The Company has already paid an interim dividend of 0.58 baht per share, and will propose to the Annual General Meeting of Shareholders on 23 April 2026 to consider and approve the payment of the remaining dividend at the rate of 0.60 baht per share, with the payment scheduled for May 2026.

In terms of business direction, the Company continues to emphasize reinforcing SABINA’s Brand DNA through three key strategic, follow:

Sustainability
Creating green products with sustainable materials which are environmentally friendly and achievable 10% within the year 2026.
Better Life
The Company is committed to contributing to the enhancement of quality of life in society through the “New Life Bra Cycle” project, which transforms used bras into clean energy to help reduce waste. The Company also engages in the “Sewing Cup Sewing Hearts” activity to support breast cancer patients, as well as the “Simulator Pad” initiative to promote breast self examination awareness.
New Innovation
The Company integrates modern technologies and innovations into product design, manufacturing processes, and service delivery to effectively reach all target consumer groups and to enhance customers’ quality of life on a daily.
The company also emphasizes personnel development by instilling a positive attitude towards work to reduce conflicts in differing opinions, respect opinions, accept and understand each other better to create a good relationship in working together. The company has established a "4 GOOD" corporate culture, summarized to be easy to remember and understand with four letters: P A R T, which means:
Positive Thinking
(Good at positive thinking)
Accountability
(Good at being responsible)
Respect
(Good at respecting each other)
Team-Work
(Good at working as a team)

In addition, the Company places strong emphasis on continuous human resource development by cultivating a corporate culture that promotes positive attitudes, mutual respect, and effective collaboration. This is achieved through the “PART” corporate values, which comprise Positive Thinking, Accountability, Respect, and Teamwork, serving as a solid foundation for the Company’s long term organizational growth.

Throughout 2025, the Company received several national level and capital market recognitions, including the “Outstanding Senior CEO – Consumer Products Category” from the CEO Econmass Awards 2025, the Best Supply Chain Management Award for excellence in supply chain operations, as well as awards in the areas of sustainability and investor relations. In addition, the Company was awarded the “AAA” rating under the SET ESG Ratings by the Stock Exchange of Thailand, reflecting its sustainable business practices, strong corporate governance, and commitment to responsibility toward all stakeholders.

On behalf of the Board of Directors, management, and all employees, the Company would like to express its sincere appreciation to our shareholders, customers, business partners, and all stakeholders for their continued trust and support. The Company remains firmly committed to conducting its business in accordance with the principles of good corporate governance and to driving Sabina toward sustainable and stable growth. We will continue to pursue our aspiration of becoming a leading regional brand and a source of pride for the Thai people.