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Mission

Sabina Promise
Customer satisfaction is our ultimate goal.
Data-driven Organization
Operated with Data-Driven innovation – decision making is implemented on data utilization.
Sustainable Profitability
Focusing on sustainable profitability.
Lean Enterprise
Eliminating wastes occurring at every step of supply chain process to consumers.
ESG
Focusing on sustainable business operation covering environmental, social, and corporate governance aspects.

Growth Strategy in 2024 - 2028

Short-term Goal

3 years

  • Product Personalization for each group of customers and achieve not less than 10% of sustainable product in 2025.
  • Store Optimization by using Lean concept to manage product and service in Thailand.
  • Seamless Customer Experience for all customer journey in Thailand.
  • Use high technology machine to increase efficiency and optimized production cost.

Long-term Goal

5 years

  • Use Marketing Technology to increase service level in both online and offline channels.​
  • Extend of Lean Manufacturing to be Lean Enterprise.
  • Extend our product line and market into SEA and become Reginal brand.
  • Guarantee customer satisfaction - SABINA Promise

The company has clear growth objectives that align with its vision and mission, including:

Elevate The Sabina Brand to become the number-one
premium brand in Thailand and move towards becoming a regional brand, with a focus on customer satisfaction as a key target.
Be A Leader In Using Modern Innovation
in product manufacturing by using advanced machinery, utilizing data in managing various tasks to ensure accuracy in planning and quick adaptability (Data-driven Organization).
Focus On Developing And Improving Operations
to achieve sustainable profitability
Aim To Lead The Organization
to excellence by reducing waste at every stage of operations, emphasizing cost reduction, minimizing errors, reducing work time, improving work efficiency, and responding promptly and appropriately to customer needs.
Focus On Sustainable Business Operations
as evidenced by the company’s receipt of the Commended Sustainable Award 2022 and the Outstanding Sustainability Prototype Organization Award for Thai Stock Market Support for Persons with Disabilities in 2022, from the Stock Exchange of Thailand.
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