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FAQ

Sabina Public Company Limited is a manufacturer and distributor of women's underwear for all age groups and price ranges. The company's product line spans from children's, pre-teens', and teenagers' underwear to products for working women, young women, and older women, as well as specialized items like function bras, shape wear, and swimwear. Sabina's distribution network covers the entire country and utilizes all available sales channels, structured into three main segments:

  • Retail Business: This involves sales through department stores, modern trade outlets, and various shops staffed by sales personnel. These sales are conducted exclusively within Thailand.
  • Non-Store Retailing (NSR): This category refers to sales that do not require a physical storefront or sales personnel. It includes online platforms, catalogs, TV sales, and international sales under the Sabina brand.
  • OEM (Original Equipment Manufacturing): This involves producing products for other brands, outside of the Sabina brand. These are usually niche market items that are challenging to manufacture, often requiring advanced technology and innovation, which is a core strength of the company. Most of these products are manufactured in Europe, although some production also takes place in Thailand.

The company has a policy to pay dividends of no less than 40% of its net profit after deducting taxes and legal reserves as required by law. However, the payment of such dividends will be subject to the company's investment plans, future necessities, and other appropriate considerations.

In "New Business," multiple smaller sales channels are combined using an Omni-Channel Marketing strategy. If any channel shows clear and stable growth, we will separate it to be more visible, similar to how we have differentiated the online market platform and TV & Catalogue channels.

The company believes that the current production capacity is sufficient. The company can source products externally at a lower cost to support future sales growth, making it unnecessary to invest in expanding the factory to increase production capacity.

Over the next 1-3 years, the goal is to maintain a sales growth rate of 5-10% per year. We aim to keep the SG&A (Selling, General, and Administrative Expenses) percentage close to approximately 32-34%, maintain the Gross Profit Margin (GPM) above 50%, and expect the Net Profit Margin (NPM) to gradually increase.

Currently, since the sales of Moda in the Philippines are still very small, they are included under "new business" in the NSR (Net Sales Revenue) channel.

As for international expansion, we currently have distributors in each country within Southeast Asia, with a primary focus on online sales. In the future, if the distributors perform well or opportunities arise, we may pursue mergers and acquisitions (M&A) similar to what we did in the Philippines.