SABINA AT GLANCE
Leading
Thai women
Underware
Manufacturer
#1
Thai Lingerie Brand
In Term of Revenue
Strong distribution nationwide with products sold across
~ 497 POS
~ 83 SHOPS
in leading department stores and discount stores together with
sales channels in TV and online channels
Manufacturing
Capacity of
~ 12 mm units
with ability to manufacture
complex products that required
high skilled labor
FROM OEM MANUFACTURER TO BRAND DEVELOPER
YEAR 2003
- BRAND 10%
- OEM 90%
YEAR 2018
- BRAND 91%
- OEM 9%
At the same time, the company has adjusted its business goals since 2007 by keep reducing the proportion of OEM products sales and proportion of Sabina brand sales in the country. Until the last year 2018, the proportion of OEM products sales is 9.24% and the proportion of Sabina brand sales is 90.34% of the total income according to the consolidated financial statements but the company still hold the maintaining proportion of OEM products policy to be in the level of not more than 10 - 20 percent of the production capacity.
BRAND
from 2003 to 2018
OUR BRANDS
Growth Strategy in 2018 - 2023
KEY DRIVERS
KEY FIGURES Q2/2019
THB 869 Million
THB 105 Million
THB 453 Million
