Miss Pitcha Thanalongkorn
- Chief Marketing Officer
- Director
- Executive Director
A visionary leader shaping the future of Sabina, Thailand’s first lingerie brand. As the third-generation successor, she is redefining the brand’s legacy with innovation, sustainability, and digital transformation. Her leadership has introduced cutting-edge innovations to enhance product quality while also pioneering sustainability initiatives that transform Sabina’s business model. Passionate about fashion and deeply committed to progress, she has successfully rebranded and modernized the company, making it a leader in the modern retail landscape. Under her guidance, Sabina has become the number one lingerie brand in the fashion category on marketplace platforms, setting new industry standards for success.
Philosophy: Fashion is more than just clothing—it’s a reflection of identity, creativity, and progress. A brand must grow with its consumers to remain relevant.
Age
33 years old
Year For Positions
21 April 2022
Education
- BA BACHELOR DEGREE / LONDON COLLEGE OF FASHION
Training Of Director
- Thai Institute of Directors, FSD 34/2017
- Thai Listed Companies Association, EDP 2023
Experience
Holding Position in other publicly company
2022 - Present
- Director, Executive Director Sabina Public Company Limited
2018 - Present
- Chief Marketing Officer, Sabina Public Company Limited
Holding positions in Non-listed companies
2022 - Present
- Director, Executive Director Sabina International Co., Ltd. / Invest in other businesses both domestically and internationally.
2018 - Present
- Chief Marketing Officer, Sabina Fareast Co., Ltd./design and manufacturing of ladies lingerie
2009 - 2017
- Marketing Director, Sabina Fareast Co., Ltd./design and manufacturing of ladies lingerie
NUMBER OF SHARES HELD IN THE COMPANY
As of 31 December 2023
10,501,000 Shares equivalent to 3.02%
Family Relations Among Director And Executive
- Mr. Viroj Thanalongkorn’s daughter
- Mrs. Suchanya Thanalongkorn’s grandchild
Prohibit Qualification
None