Message from Chairman

Mr. Viroj Thanalongkorn

Chairman of the Board of Directors

According to the impact of Covid-19 on the overall economy of the country as a whole, our Sabina Public Company Limited is still able to generate satisfactory results still have good cash flow management ability. There is no increased debt. It is also able to sustain the level of inventory at an appropriate balance with sales.

Under the Covid-19 epidemic, Sabina Public Company Limited still performs satisfactory in 2020. The sales volume decreased 11.6% to total sales of 2,914 million baht, less than the sales of the previous year, which had total sales of 3,295 million baht, resulting in a 33.0% lower profit than the previous year, accounting for the total amount net profit is at 277 million baht.

From the results of operations the board of directors has resolved to pay a dividend of 0.80 baht per share. However, since the board of directors has passed a resolution to pay an interim dividend. In the amount of 0.35 baht per share, it is considered appropriate to propose to the Annual General Meeting of Shareholders on April 22, 2021 to approve another dividend payment at the rate of 0.45 baht per share, which is scheduled to be paid on May 21, 2021.

In 2021, the company plans to expand the distribution to more consumers by selling to new, easily accessible distribution channels faster by adjusting the inventory systems and product delivery to be more efficient. New innovative products are added to serve the needs of consumers with clear marketing communications to meet the target audience to use the marketing budget for maximum efficiency on the export side of the branded products of CLMV companies, there is also a tendency to increase due to the reliability of the quality of Sabina.

In 2021, the company has restructured its internal management. At the strategic management level to be more flexible and unified by using modern marketing business called Digital Marketing as a conductor in strategic planning. It is expected to result in flexibility and adaptation to the modern market trend.

In 2020, the company has operated according to the principles of good corporate governance. The company realizes the importance and responsibility towards the shareholders and stakeholders of the company continually. As a result, in 2020, the company was rated "excellent" by the Thai Institute of Directors Association (IOD).

In 2020, the company has also focused more on projects and activities in the area of ESG (Environmental, Social, and Governance) under the philosophy of “Society can live, people survive to be able to live sustainably for employees and the company “by implementing projects that have been undertaken in the past to improve and focus on making the most of it. Whether it is a breast prosthesis project to donate to people who have mastectomy for the cause of breast cancer, the Zero Waste Project uses waste materials to make products like folk wisdom, the establishment of Micro Finance to help highly indebted employees, etc.

On behalf of the board of directors, executives and employees, the company shall adhere to conducting business under good corporate governance principles. To create sustainability for the organization and thank you to our shareholders, customers, partners, business partners. As well as all stakeholders for the trust and confidence in the potential of the company that you have delivered to the company all along, we are also proud to receive the Set Award in the category of Outstanding Innovative Company Award for 2020 as well.