Key Performance Highlights

PROFITABILITY

REVENUE

(Unit: M.Baht)

GROSS PROFIT

NET PROFIT

  • Covid W3 returned strongly in Q3 causing once again the lock down for 2 months; however, Sabina was still be able to generate sales with several strategies.
    1. Introduced 3 new price level of 350, 450, and 550 to cope with the situation through all channels.
    2. Created more campaigns through both online market platform and social commerce platform.
    3. Turned offline sale persons to sell DTC (Direct to Customer) with the online program.
    4. OEM business is back to normal with lingeries order replacing the fabric mask.
  • GPM is significantly improved YOY for Q3 and 9months.
    1. Total production has returned to product bra&panty, offering higher margin rather than fabric mask.
    2. DTC allows more GPM.
    3. Part of the outsourcing product has cooperated with local suppliers to avoid weaker baht loss.
  • NPM has improved YOY to 10.6% for 9months and better than 9.5% of 2020 total year.
    1. Higher efficiency of marketing budgets spent with social and online platform.
    2. Learning from the Covid situation last year the company has saved more expenses by combining some divisions, exercising more job rotation, renting lower sale space, promoting more DTC sale, less traveling, etc.

REVENUE BREAKDOWN

SABINA BRAND

60%
THB 1,103.1 mm

NSR

26%
THB 475.8 mm

SABINA BRAND EXPORT

3%
THB 44.5 mm

OEM

11%
THB 208.4 mm

FINANCIAL OVERVIEW BY SEGMENT

SABINA BRAND REVENUE

(Unit: M.Baht)
  • Despite the heavy Covid W3 hit, Sabina still launched newness such as soft nipple pad, new soft bra, plus size collection together with lovely limited collection like Madmoisell and Esther Bunny from a famous Korean character.
  • Three new price level of 350, 450 and 550 is the key for this Covid W3 situation to create easy-buy campaign.
  • Focusing more O2O strategy through our Sabina@home program where the offline sales can also sell online.

NSR REVENUE

(Unit: M.Baht)
  • Captured 26% proportion of total revenue with 24.9% increased YOY.
  • All newness collections have been launched through NSR channels, especially soft & easy wearing products that were suitable with work from home period.
  • More Sales tactics from all sort of online platform have aroused market interest.

SABINA EXPORT REVENUE

(Unit: M.Baht)
  • Sales dropped sharply as Covid hit heavily on Asian, strictly lock down policy had enforced in Vietnam. Inventory would definitely get higher since more order have shipped on Q2.

OEM REVENUE

(Unit: M.Baht)
  • OEM business is back to normal with lingeries order replacing the fabric mask.
  • Weaker baht has offered higher margin.
  • Newness collections with more online sales in UK will bring more order.