Key Performance Highlights

PROFITABILITY

REVENUE

(Unit: M.Baht)

GROSS PROFIT

NET PROFIT

  • Revenue recovers from 2021, the year of COVID, making Q1 grow YOY.
    1. The launch of Fong D, Sabina new innovation Padded Bra, has strengthened both online and offline sales despite the widespread of Omicron during Jan to Feb.
    2. OEM sales has been increased continuously since end of 2021 as our customers are in the need to replenish their inventory.
    3. GPM is up both YOY and QOQ with more sale of Sabina Fong D the lower % of discount. Margin of OEM is also higher with more orders from the high price product.
    4. NPM has reached new high of 14% with our lean policy learning through the Covid survival period. SG&A has downed to new low of 32%.

REVENUE BREAKDOWN

SABINA BRAND

64%
THB 465 mm

NSR

25%
THB 179 mm

OEM

11%
THB 77 mm

FINANCIAL OVERVIEW BY SEGMENT

SABINA BRAND REVENUE

(Unit: M.Baht)
  • Offline business was able to increase 6% although Omicron was widespread on Jan-Feb.
  • Newness has focused on the save environmental concept as announced early this year by launching the Friendly Earth Collection. Others are Carebears and Mad Moiselle : Cruise22 on Feb and Mar.
  • According to P/L of each store, this year 13 are planned to close while 7 new high traffic location are planned to open since Mar onward.

NSR REVENUE

(Unit: M.Baht)
  • As a result of Omicron spread in January, Thailand raised COVID-19 alert from level 3 to level 4 that effect to sales in Q1
  • Online still perform good on both campaign day and normal day
  • More Collaboration campaigns from various partners are fully booked till Quarter 3

OEM REVENUE

(Unit: M.Baht)
  • Weaker baht has eased OEM order since the last quarter of 2021 and continued to increase to 44.1% YOY.
  • Focused on the online brands has brought not only higher sales as the order has confirmed till Oct but also the higher margin.
  • *With Sabina merchandising training Program and work shop have brought a superb follow up and service to guarantee the quality and delivery.