Key Performance Highlights

PROFITABILITY

REVENUE

(Unit: M.Baht)

GROSS PROFIT

 

NET PROFIT

 
  • Delivered revenue growth of 10.6 % YoY as a result of strong sales performance in core channels, particularly in NSR channel.
  • Successfully launched ‘Seamless Fit’ campaign through our integrate marketing activities.
  • Expanded new channel of Sales in CLMV.
  • Gross profit increased 14.5% YoY (GPM at 52.6%) due to :
    1. the lower cost sourced products from trusted sub-contractors.
    2. less sewing process from Sabina R&D new product development.
    3. an increase of the production of our in house moulding cup.
  • Bottom line growth of 8.6% YoY (NPM at 12.1%) primarily driven by our higher Gross Profit.
  • NPM significantly expanded as a result of 1) more sales contribution from NSR, Sabina Export segment 2) an effective cost management and 3) adaptive marketing campaign.

REVENUE BREAKDOWN

SABINA BRAND

79%
THB 1,286 mn

NSR

11%
THB 180 mn

SABINA EXPORT

2%
THB 36 mn

OEM

8%
THB 130 mn

FINANCIAL OVERVIEW BY SEGMENT

SABINA BRAND REVENUE

(Unit: M.Baht)
  • Successfully launched ‘Seamless Fit’ campaign through our integrate marketing activities.
  • Launched new collections i.e. Woonsen Collection
  • Launched co-promotion campaign with prominent brands of Bank , Telco company.

NSR REVENUE

(Unit: M.Baht)
  • Align with Corporate Marketing Plan to all online channels to create more awareness and lock visibility for Sabina
  • Create special campaign with well-known partner brands in order to gain more visibility and draw new customers.

SABINA EXPORT REVENUE

(Unit: M.Baht)
  • Expanded more online and TV channels in Vietnam and Philipines.
  • Continued to share our knowledge and expertise to local distributors, in the area of inventory management, POS system, PC training, P&L analysis of sale channels and monthly promotion plan
  • Launched more exclusive products for each country to fit with the local lifestyle and fitting

OEM REVENUE

(Unit: M.Baht)
  • Due to UK economy slow down (Brexit), some shipments are postponed to Q3, 2019.
  • Our orders comprised of only high margin products such as fashion lingerie, big cup bra and swimwear.
  • Continued to maintain high quality and on-time delivery.