Key Performance Highlights

PROFITABILITY

REVENUE

(Unit: M.Baht)

GROSS PROFIT

 

NET PROFIT

 
  • Delivered impressive revenue growth of 12.3 % YoY as a result of strong sales performance in core channels, particularly in NSR channel.
  • Gross profit increased to 54.7% YoY due to the lower cost sourced products from trusted sub-contractors.
  • Impressive bottom line growth of 12.3% YoY primarily driven by our higher Gross Profit.

REVENUE BREAKDOWN

SABINA BRAND

76%
THB 585 mn

OEM

9%
THB 73 mn

NSR

12%
THB 92 mn

SABINA BRAND EXPORT

3%
THB 21 mn

FINANCIAL OVERVIEW BY SEGMENT

SABINA BRAND REVENUE

(Unit: M.Baht)
  • Successfully launched ‘Seamless Fit’ campaign through our integrate marketing activities.
  • During Q1 Introduced 4 new branches i.e. Robinson Payao, Central Patong, etc.
  • Launched new collections i.e. Madmoisellei, Sabinie, Swimwear, Maggie Mae, etc.
  • Launched co-promotion campaign with prominent brands of Hospital, Bank , Telco company.

OEM REVENUE

(Unit: M.Baht)
  • Due to UK economy slow down (Brexit), some shipments are postponed to Q2, 2019.
  • Our orders comprised of only high margin products such as fashion lingerie, big cup bra and swimwear.
  • Continued to maintain high quality and on-time delivery.

NSR REVENUE

(Unit: M.Baht)
  • Cooperated with key partners to create big campaign, especially for Sabina brand in order to get better awareness and visibility to end customers.
  • Collaborated with well-known brands for better communication and promotion to end customers.
  • Increased more online channel i.e. Fitcraze.

SABINA EXPORT REVENUE

(Unit: M.Baht)
  • Expanded more offline and wholesale channels in Myanmar and Vietnam bringing the total point of sale outside Thailand up to 108 stores.
  • Expanded more online channels in Vietnam and Myanmar.
  • Continued to share our knowledge and expertise to local distributors, in the area of inventory management, POS system, PC training, P&L analysis of sale channels and monthly promotion plan.
  • Launched the exclusive products for each country to fit with the local lifestyle and fitting.