Sabina at Glance
LEADING
THAI WOMEN LINGERIE
MANUFACTURER
STRONG DISTRIBUTION NATIONWIDE
WITH PRODUCTS SOLD ACROSS
487 POS
89 SHOPS
in leading department stores and discount stores together with sales channels in TV and online channels
MANUFACTURING
CAPACITY OF
12 MM UNITS
with ability to manufacture complex product that required high skilled labor
#1
THAI LINGERIE BRAND
IN TERM OF REVENUE
FROM OEM MANUFACTURER TO BRAND DEVELOPER
YEAR 2003
- BRAND 10%
- OEM 90%
YEAR 2023
- BRAND 93%
- OEM 7%
At the same time, the company has adjusted its business goals since 2007 by keep reducing the proportion of OEM products sales and proportion of Sabina brand sales in the country. Until the last year 2023, the proportion of OEM products sales is 7% and the proportion of Sabina brand sales is 93% of the total income according to the consolidated financial statements but the company still hold the maintaining proportion of OEM products policy to be in the level of not more than 10 - 20 percent of the production capacity.
Our Brands
Growth Strategy in 2022 - 2024
KEY DRIVERS
KEY FIGURES Q4 2023
THB 871 Million
THB 114 Million
THB 444 Million