ผลดำเนินงานที่สำคัญ

PROFITABILITY

REVENUE

(Unit: M.Baht)

GROSS PROFIT

 

NET PROFIT

 
  • Jan – Feb Revenue increased 8% as our yearly target.
  • Unluckily launch “Invisible Wire” on March when the State of Emergency decree has announced to close down all the department stores to stop Covid19 widespread.
  • Almost 1,200 product counselors have to leave the stores but start to sell directly by social commerce through self IG and Facebook with our friendly Sabina@home program.
  • High price product of “Invisible Wire” campaign has not been sold offline in a sudden as all Stores are closed, more discount products menu sets have been offered through online instead.
  • Self production capacity has been scarified to make free fabric mask for employees, commodities, some government sectors and hospitals.
  • Quickly revised all expenses to cope with the Crisis.
  • Cutting 30% marketing budget but heavily self conveys the marketing messages through Social media.

REVENUE BREAKDOWN

SABINA BRAND

72%
THB 483 mm

NSR

15%
THB 100 mm

SABINA BRAND EXPORT

4%
THB 27 mm

OEM

9%
THB 62 mm

FINANCIAL OVERVIEW BY SEGMENT

SABINA BRAND REVENUE

(Unit: M.Baht)
  • Jan&Feb sales still can make 8% growth according to the target but unluckily launch “Invisible Wire” on March when the State of Emergency decree has announced to close down all the department stores to stop Covid19 widespread.
  • Almost 1,200 product counselors have to leave the stores but start to sell directly by social commerce through self IG and Facebook.

NSR REVENUE

(Unit: M.Baht)
  • The COVID-19 pandemic is having a significant impact growth in Q1 because part of the imported product has been delayed on February shipment.
  • Consumers are considering positive changes from traditional platform to Digital Platform that impact in changing their lifestyle.
  • Temporally Increase 30 offline staffs to work on social commerce preparing for April and May

SABINA EXPORT REVENUE

(Unit: M.Baht)
  • Covid19 has hit Thailand a month before hitting CLMV; therefore, Sabina sales still make the high growth in Q1.

OEM REVENUE

(Unit: M.Baht)
  • Covid19 has not landed UK and EU in Mar; however, the sales still went down due to poor economic