ผลดำเนินงานที่สำคัญ

PROFITABILITY

REVENUE

(Unit: M.Baht)

GROSS PROFIT

 

NET PROFIT

 
  • Q4 revenue significantly increased of 3.8% YoY due to the successful launched “Body Bra” Campaign since Q3.
  • More sales contribution from NSR revenue on 11:11 with Lazada and 12:12 with Shopee.
  • Recovery of OEM sales from UK brands have eventually brought the higher revenue.
  • Gross profit increased 9.2% YoY (GPM at 56.7%) due to:
    1. The competitive cost advantage of higher proportion sourced products from trusted sub-contractors.
    2. Lower sewing process from Sabina R&D new product development such as Seamless bra and Strapless bra.
    3. An effective cost control on the MOH through Kaizen and Lean manufacturing.
  • Bottom line growth of 28.1% YoY (NPM at 12.0%) primarily driven by our higher Gross Profit.
  • NPM significantly expanded as a result of :
    1) more sales contribution from NSR on the TV Shopping and Online Platform.
    2) an effective cost management.
    3) adaptive marketing campaign.

REVENUE BREAKDOWN

SABINA BRAND

79%
THB 2,581 mm

NSR

10%
THB 336 mm

SABINA BRAND EXPORT

2%
THB 76 mm

OEM

9%
THB 287 mm

FINANCIAL OVERVIEW BY SEGMENT

SABINA BRAND REVENUE

(Unit: M.Baht)
  • Successfully launched "Body Bra The Series" campaign through our integrated marketing activities.
  • Launched new collections i.e. Ano Collection , Modern V , Mad Moiselle.
  • Launched co-promotion campaign with prominent brands of Bank and Skin Care.

NSR REVENUE

(Unit: M.Baht)
  • Best performance in Big Campaign 11.11 and 12.12 in all marketplace by using customer centric to design campaign promotion
  • Continuing to use Data-driven insights to create campaign for each group of customer.

SABINA EXPORT REVENUE

(Unit: M.Baht)
  • More orders have been bought in CLMV since late of Q3 instead of Q4 in order to prepare for the holidays season sales of Nov-Dec.
  • Continued to share our knowledge and expertise to local distributors in the area of inventory management, POS system, PC training, P&L analysis of sale channels and monthly promotion plan.
  • Launched exclusive products for each country regarding to the fitting and styles.

OEM REVENUE

(Unit: M.Baht)
  • Recovery of OEM sales from UK brands have eventually brought the higher revenue.
  • Our orders comprised of only high margin products such as fashion lingerie, big cup bra and swimwear
  • Continued to maintain high quality and on-time delivery.